There are 900+ million active Facebook users worldwide, 35+ million of these being in the UK and growing.
There can be no doubt that your target market is using Facebook as social interaction. With more than 850 targeting options alone, understanding the nuances of Facebook advertising platform can be challenging. From crafting your message and creating your advert to engaging and connecting with your target audience through Facebook requires skill and experience.
We understand that and have been using Facebook Advertising for our own business. So if you want generate leads and sales for your business and prefer to leave it to the experts rather figuring it out on your own, we are here to help.
In a nutshell, here’s what Facebook Advertising ads can do for your business.
GENERATE – LEADS
INCREASE – SALES
BOOST – BRAND LOYALTY
SIGNIFICANTLY LOWER COSTS
Our Facebook Advertising Process
DEFINING THE STRATEGY
At the start of the project, we find out as much information about your products, your services, target audience, marketing objectives and goals before creating a strategy.
Facebook has more than 850 targeting options to find your target audience on their platform. Some of the key targeting options includes:
• Visitors who visited your website
• Look-alike audience which means you can target people who look similar to the people who visited your website
• Upload your own customer database to Facebook and target them
• Make a selection by age, gender, location and even followers of your competitors!
After the selection process, we are given an estimated audience size and the cost to advertise.
OPTIMISE AD RESULTS
Once the ad is up and running on Facebook, the next step would be to optimise it. What that means is that we find ways to enhance the ads to enable more clicks, increase engagement., determine which audience is converting, lower the cost per lead where possible and getting more conversions.
SCALING FOR GROWTH
When we’ve found our winning ad and that it is converting well, we go to work on ramping up the ads! This involves increasing the ad spend, split testing the ads so as to find new audiences for your products or services, driving more website traffic and generating sales.